My Story
I spent more than three decades in a demanding corporate career. I knew how to handle responsibility, solve problems, meet expectations and keep moving.
But there came a point when being capable was no longer the only question. I also had to ask whether the life I had built still fitted the woman I was now.
Read My Story See How I Can Support You
The career I knew well
I spent more than 33 years in the motor industry, including 13 years in a senior leadership role as a Sales Manager.
It was structured, demanding and performance-driven. I learned how to lead people, make decisions, manage pressure, take responsibility and deliver results.
That career gave me a great deal. I am not interested in rewriting it as a mistake simply because I eventually chose something different.
When the questions changed
I could still function. I could still do what needed to be done. But the questions I was asking myself were changing.
That was not a dramatic crisis. It was a question I could no longer dismiss simply by getting busier.
Midlife has a way of bringing certain things into sharper focus. Work, health, relationships, identity, confidence, boundaries and what you want from the years ahead can become much harder to ignore.
Life outside work mattered too
Over the years, life also brought family illness, mental health struggles within my family and personal loss.
Those experiences changed the way I thought about strength, responsibility and support.
Sometimes the hardest part is not coping. It is recognising when coping has become the only thing you are doing.
You can be the person others rely on and still need somewhere to think, question, understand and make sense of what is happening for you.
A different direction
I did not leave because those years had been wasted. They had shaped how I work, how I communicate and how I understand responsibility, pressure and change.
What changed was that I wanted to use that experience differently.
I wanted my next chapter of work to involve the questions that had become increasingly important to me: how women navigate midlife, how we understand change, and how we make decisions when the old answers no longer fit as neatly as they once did.
Realign with Ruth
As I moved into this work, I trained in NLP coaching and menopause coaching.
I wanted a better understanding of the psychological, emotional and practical changes women can face in midlife, while also recognising that menopause is only one part of a much bigger picture.
It is about helping them understand what has changed, identify what deserves their attention, question assumptions, and make clearer decisions about what comes next.
“Self-trust is not believing every thought or diagnosing yourself. It is taking your own experience seriously enough to investigate it.”
The REAL Method
The REAL Method gives women a structured way to examine what is happening without assuming everything needs to be fixed, diagnosed or turned upside down.
Reflect
Notice what has changed, what keeps repeating and what keeps demanding your attention.
Embody
Pay attention to your body, emotions, energy and behaviour as information, not diagnosis.
Align
Clarify your values, priorities, boundaries and choices.
Live
Turn what you have understood into decisions and practical action.
Who I work with
Nothing has to be falling apart. You may simply have reached the point where continuing exactly as you have been no longer feels like a good enough answer.
• Work does not feel the way it used to.
• A relationship or responsibility is asking more of you than you want to keep giving.
• Your health, energy, hormones or body have changed and you are trying to understand what belongs where.
• You are questioning your identity, priorities, boundaries or direction.
• You want to make decisions from a clearer understanding of yourself rather than simply reacting to pressure.
Where you go from here
If something in my story feels familiar, you can explore the different ways I support women in midlife and choose the option that fits what you need now.
See How I Can Support You Message Ruth on WhatsAppCoaching support is not medical care, diagnosis, therapy or treatment. Health and medication decisions should be discussed with an appropriately qualified healthcare professional.